Thank you Rick Jensen of WDEL for clarifying the Stoli Vodka dilemma of Russia vs Latvia. Listen to the podcast: https://post.futurimedia.com/wdel/playlist/78/listen-5498.html
A week ago no one ever questioned the origin of Stoli – 100% of you knew it was from Russia. When the company moved its operations to Latvia, they never informed/educated our industry for a reason: because they wanted everyone to still believe it was Russian!
In a few week you all will be drinking a pint of Guinness thinking you’re enjoying a true Irish Stout… hey pssst … it’s brewed in Canada eh!
It’s all about brand identity, association and perception… bottom line: your hear Stoli, you think Russia! So, here on North Union Street FranksWine will continue to encourage you to POUR OUT & SMASH bottles to raise funds for the people of Ukraine
Bring your bottle in to POUR into our PutinPiss jug and SMASH it here